Colbert Nation to sponsor US speedskating team
The U.S. speedskating team got some good news Monday night when Stephen Colbert announced that “Colbert Nation” is now the primary sponsor for the team. The previous sponsor, DSB Bank NV, recently declared bankruptcy, leaving the team with little time to find a new sponsor before the Olympics.
“On their enormous, billboard thighs, it will say, ‘Colbert Nation,’” Colbert said. “Be looking for that logo as it comes around the final turn. It will be easy to see because it will be in first place.”
Colbert is no stranger to having things named after him. Among the list: a NASA treadmill, species of water beetle, Ben & Jerry’s ice cream flavor, Virgin America jet, and the five remaining numbers of the Sierpinski Problem (a math geek’s wet dream). Brilliant free marketing.
But don’t be confused. The Colbert Report will not be sponsoring themselves, but rather calling on its “Nation” of fans to do so. If you’re part of Colbert Nation and wish to donate to the team, visit http://www.colbertnation.com or http://www.usspeedskating.org.
Kudos to The Colbert Report team for embracing this opportunity to support U.S. Speedskating. A good P.R. move for all parties.
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