Gillette “limiting” Tiger’s role in marketing campaign

Gillette said Saturday that they planned on “limiting” Tiger Woods’ role in their marketing campaign after he admitted to infidelity and stepped back from golfing for the time being. They said they want to give him the privacy he needs to be with his family and blah blah blah.

“In the midst of a difficult and unfortunate situation, we respect the action Tiger is taking to restore the trust of his family, friends and fans,” Gillette spokesman Mike Norton said in the statement. “We fully support him stepping back from his professional career and taking the time he needs to do what matters most. We wish him and his family the best.

“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” Norton said.

Yep, it’s got nothing to do with the fact that as of now, he’s toxic to any marketing campaign. Although, if I was selling razors, I’d want to put the guy out there whose clean shave got him laid constantly. Isn’t that what brands essentially try to sell to us anyway? Maybe Tiger is a battle-tested in this area.

In general though, his sponsors are pulling back even if they claim that they aren’t. Haven’t seen a Tiger Woods television commercial in some time.